Custom AI agents your business
actually owns.
We build production AI agents for claims, underwriting, commerce, dispatch, and customer ops. Sometimes the agent needs new software to live inside. Sometimes it bolts onto your existing Salesforce or HubSpot. Either way, the AI and the code are yours forever.
No vendor lock-in. No monthly seat tax. No surprises in 2027.
Why building beats renting: the math nobody shows you.
The default assumption is that SaaS is faster and cheaper. That's true for the first year. Then the math flips, and almost nobody runs it past Year 2.
A Salesforce setup gets you live in 8 weeks. A custom build takes 14 to 16 weeks. SaaS is cheaper this year because you haven't paid the build cost yet.
Your Salesforce bill grew because you hired 20 more users. You spent 6 weeks customizing the platform anyway because the out-of-the-box flow didn't fit. Your custom build is paid off and is costing ~$1k/month in hosting.
Your SaaS bill is 40% higher than Year 1 (price hikes + more users + add-ons). The platform's data model still doesn't fit your business, so your team is spending real hours every week working around it. Your custom build needs minor maintenance.
You've paid 5 years of seat fees for software that doesn't quite fit. Your custom build paid off in Year 2 and has been free real estate ever since.
Coming Week 2: interactive TCO Calculator to model SaaS vs. custom over 5 years for your team size and industry.
Your data trains their AI.
When SaaS has AI in it, every quarter your data makes their product better, and you don't get any of that learning back. If you switch vendors, the AI's knowledge of your business stays with them.
With custom AI, you own the model. Every quarter your data makes your product better.
Four categories. One thesis: you own it.
We pick the stack for the problem, not the other way around. Sometimes that's a custom AI agent on Frappe. Sometimes it's extending your existing Salesforce. We'll tell you which one honestly before we build either.
Shipped, not slideware.
Six builds in production. Three are our own productized SaaS; three are client work. Every link below goes to a real case study, not a deck.
Salesforce or Frappe? We do both. Here's how we pick.
Salesforce is the right call when
- You need the AppExchange ecosystem (7,000+ pre-built apps + integrations + partner network).
- Your team already knows Salesforce. Continuity matters more than the savings.
- Your industry defaults to Salesforce for compliance + partner data exchange.
- You have under 50 users. Per-seat pricing isn't yet painful.
Frappe is the right call when
- Your workflows are highly custom and Salesforce's data model fights you.
- You're scaling past 100 users and per-seat pricing bites: $300/seat × 200 users × 12 = $720k/year.
- You need to deploy on your own infra (regulatory, sovereignty, on-prem).
- You want AI agents trained on your data + stored with you, not Salesforce.
“Salesforce is faster” is mostly a myth.
Every Salesforce project we've ever shipped has 6 to 12 weeks of configuration: custom fields, Apex, Flows, integrations. Frappe takes the same time because the work in either case is modeling your business, not setting up someone else's platform.
The real difference is what you have at the end: a configured version of someone else's software (Salesforce, monthly forever) versus your own software you fully own (Frappe).
Shopify or Vendure? Most brands should stay on Shopify. Here's when to move.
Shopify Plus is the right call when
- Your products are a flat catalog (same items, same rules, same checkout).
- You're under $5M revenue. Transaction fees aren't yet meaningful.
- Your team is non-technical and the app marketplace does most of the work.
- You need Shopify-only features like Shop Pay or the Shopify discovery surface.
Vendure is the right call when
- Your checkout branches on rules (Rx, state, eligibility, subscription cadence, formulation).
- You're at $10M+. Shopify's 2.9% transaction fees are $290k/year on $10M.
- Your team is spending more time fighting the theme system than building features.
- You want AI personalization on YOUR data, not Shopify's algorithm working in their cloud.
2,400 lines of liquid + 3 paid apps replaced by one 180-line Vendure plugin.
Dear Brightly is a US Rx skincare brand. Their state-by-state prescription checkout on Shopify Plus was a Cloudflare Worker + theme spaghetti + three paid apps. We rebuilt it as a single Vendure plugin in 11 days.
Three industries withour own SaaS in production.
Healthcare, insurance, restoration. These aren't cards we hand-waved into a deck. They're where we shipped operating systems our customers use today.
Healthcare & Life Sciences
HIPAA-compliant CRM and AI for patients, providers, and payers. Salesforce Health Cloud, custom telemedicine commerce, including our own ScriptShop platform.
Financial Services & Insurance
CRM and AI for wealth management, banking, and insurance, including our commercial trucking insurance platform Logan with AI carrier matching across 16+ MGAs.
Restoration & Property Services
CRM and AI for restoration contractors who fight insurance claims, including our ClaimDeck platform. FNOL-to-settlement workflows, public adjusting, and litigation tracking.
Different industry?
These three are where we've shipped product. We also do CRM and AI work in other regulated, workflow-heavy verticals. Start with a conversation and we'll tell you what we've seen.
Discuss Your Industry NeedsFour steps. No surprises.
Typical project size: $80k–$400k. Architecture sprint $15k–$30k. If you're under $60k, we'll tell you honestly on the discovery call.
Discovery
A 30-min call. You walk us through your stack. We tell you honestly whether what you need is a custom build, an extension of what you already have, or something you should just live with for another year. No pitch.
Architecture Sprint
If we're a fit, we run a paid sprint to lock the data model, integrations, and AI patterns. You get a written architecture doc and a fixed implementation estimate. If you walk away, the doc is yours.
Build
2-week sprints with weekly demos. Working software on Day 14. Blue-green deploys; you can always roll back. Production-grade from the first sprint, not the last.
Handoff or Run
We can hand off to your in-house team with full documentation, or run it as managed services. No lock-in either way. You own the code; we provide optional support.
Common questions, honest answers.
Ready to talk?
Tell us about your stack. We'll do a free 30-min review of where AI and custom workflows could compound results. No pitch, no obligation.
India-based team · US / EU working hours · 24-hour response time