CRM engineering across every major platform, and custom when none of them fit.
Salesforce, HubSpot, Zoho, Frappe, and custom AI-native CRMs. Plus AI on top of any of them.
300+ projects across 15 years. We pick the stack for the problem, not the other way around, and tell you honestly when staying on what you have is better than rebuilding.
Pick the right one. Or have us tell you honestly.
Honest framing. Picked, not pitched.
Salesforce
Ecosystem matters, team knows it, under 50 users, industry-default for compliance + integrations.
HubSpot
Sales/marketing-led teams, ecosystem of apps is doing the work, non-technical operators.
Zoho
Mid-market under 100 users where per-seat economics rule out Salesforce.
Custom CRMs
Past 100 users, custom workflows fight off-the-shelf, AI agents need to train on your data, on your infra.
No religious wars. We've shipped 300+ Salesforce projects + two productized vertical CRMs on Frappe. We'll run the year-by-year cost comparison for your team size and tell you honestly which one wins for you, including talking you out of a custom build when an extension would be faster.
CRM builds in production.
GetLogan
Multi-LLM agent system + 16-carrier matching + ACORD generation. In production.
Read the case studyPro Trade Solutions
Salesforce-native talent supply chain. 162 Apex classes, 31 LWCs, bi-directional QuickBooks sync, real-time matching.
Read the case studyFullServicePro
White-labeled restoration franchise CRM. Inline edit, dispatch, mobile crew app.
Read the case studyNot sure which platform fits?
Free 30-min call. Tell us your team size, current stack, where it hurts. We'll run the cost comparison and tell you which one (or which custom build) actually fits. Honest answer either way.