Headless commerce, when your checkout logic is a state machine.
Most brands should stay on Shopify. We're the first to say it.
When your checkout branches on state-by-state Rx rules, subscription cadence, or eligibility logic, that's when off-the-shelf themes become 2,400 lines of liquid spaghetti and the migration math starts to work. Vendure gives you the control without the per-transaction fees.
Vendure as the foundation. AI on top.
2,400 lines of liquid → 180 lines of plugin.
US DTC Rx skincare brand selling generic Retin-A. Their Shopify Plus state-by-state prescription checkout was a Cloudflare Worker + theme spaghetti + 3 paid apps. We rebuilt it as a single Vendure plugin in 11 days. Black Friday conversion landed +23% over projection. Annual savings: ~$320k on $10M GMV.
Considering moving off Shopify?
Free 30-min call. Tell us your revenue, transaction volume, checkout pain points. We'll run the math and tell you honestly whether migration is worth it for your size, or if staying put is the better call.